ThinkBigReshma

What looked like a fun “Melody moment” was actually a soft-power branding moment for India. When PM Narendra Modi interacted with Giorgia Meloni around the famous “Melodi” trend, the internet exploded with memes, reels, photos, and nostalgia. For Parle Products, it became free and unexpected global marketing. But beyond the viral content, something bigger was visible. India and Italy are strengthening ties through: IMEC (India–Middle East–Europe Economic Corridor)   Trade and manufacturing partnerships   Defence and technology cooperation   Cultural and strategic collaboration   And somewhere between diplomacy and internet culture, an Indian candy became part of the conversation.  What stands out is this: Honorable PM Narendra Modi ji understands very well how to brand Indian products and Indian identity internationally.  Interestingly, the “Melodi” trend may have originally started with trolling and memes. But instead of reacting negati...